You're sitting on more than you realise — a report from last week, a back catalogue of podcast episodes, a Google Drive nobody opens. I find where the value lies and help you put it to work.
See how it works →The instinct was to commission new shows. What actually drove growth was finding new ways in — by the end, the back catalogue was delivering over half of all views. The lever isn't always making more — it's making more from what you've already made.
About
What makes a real person — with limited attention, and no reason to care yet — actually stop? That question ran my twenty years in broadcasting. As Managing Editor of All 4 (4oD, as most people still called it), it was the whole job — and the Guardian called the result "what you get when you let people with excellent taste curate a streaming service."
Now AI lets me bring everything I learned there to independent practices and mission-led organisations. The judgement is human; AI is what lets one person deliver it at the scale of a team.
Brands I've worked on
How It Works
01
Your work can be cut in more than one way — themes, arcs, recurring questions, the material you keep returning to. My first pass is a cold read across everything you've made, surfacing the patterns that organise it. Not one hidden phrase — the shapes the work takes when you lay it all out.
02
Your work now has to win twice — once with the machine that reads it first, and once with the human who reads it next. Before anyone arrives, an AI reads you, summarises you, and decides what to surface. So I build the doors and the paths beyond them, so the right people, and the machines now standing in front of them, find their way through to what matters.
Why it matters →03
Great work deserves to make a lasting impression. Type, photography, composition, restraint — craft that signals you mean it, across every touchpoint that carries your name. The first second decides whether what you've built gets taken seriously.
Selected Projects
Both were doing the work. Neither site was doing it justice.
Self-publishing
A nine-year career-transition practice — 110 podcast episodes, 30+ essays, a custom AI tool. Rebuilt as an editorial reading room, paced from a one-minute moment to a thirty-minute episode.
Read more →
TV production
Christine Gernon directs some of the biggest sitcoms in Britain and America; Emma Strain produces them. Their Manchester indie's launch on BBC Two — Small Prophets — brought the spotlight with it. Rebuilt to let those credentials shout for themselves.
Read more →Get in Touch
I'll show you what you're sitting on — and whether I can help.
hello@redslashstudio.comor