The world tells you to grow by making more, more, more. The biggest lever is usually in what you've already made — and in the paths that take different audiences through it.
See how it works →The instinct was to commission more. What worked was surfacing what was already there — archive and exclusives drove over half of all views. Same pattern every time since.
About
I spent two decades earning audiences on shows, channels, and brands that didn't have the luxury of being ignored. What I couldn't do — until recently — was build the thing end to end.
AI changed that. Independent practices now get the thinking of a managing editor and the execution of a team, delivered by one person with no account managers, no office, and no six-month engagement. The rigour of an agency, the economics of a studio.
Brands I've worked on
How It Works
01
Your work can be cut in more than one way — themes, arcs, recurring questions, the material you keep returning to. My first pass is a cold read across everything you've made, surfacing the patterns that organise it. Not one hidden phrase — the shapes the work takes when you lay it all out.
02
Different visitors need different ways in. Some arrive through a specific piece of work, some through a theme, some through the newest thing you've made. I build the doors — and the paths beyond them — so each audience finds its own route from first scroll to the action that matters.
03
Great work deserves to make a lasting impression. Type, photography, composition, restraint — craft that signals you mean it, across every touchpoint that carries your name. The first second decides whether what you've built gets taken seriously.
Selected Projects
Giving great work the attention it deserves.
Self-publishing
A nine-year career-transition practice — 110 podcast episodes, 30+ essays, a custom AI tool. Rebuilt as an editorial reading room, paced from a one-minute moment to a thirty-minute episode.
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TV production
Christine Gernon directs the biggest sitcoms in Britain and America; Emma Strain produces them. A Manchester comedy indie with Small Prophets on BBC Two — rebuilt to let those credentials shout for themselves.
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