About

Twenty years learning what makes people stop.

I spent them at the BBC and Channel 4, getting audiences to pay attention to things worth paying attention to. Now I do it for independent practices and mission-led organisations — making more from what they've already made.

Charlie Palmer

The value was already there.

For five years I was Managing Editor of All 4 — 4oD, as most people still called it — Channel 4's on-demand service. Tasked with driving growth, the first instinct was to commission more: new shows, new names, new reasons to visit. What actually moved the numbers was finding new ways into what we already had — and by the end, the archive was delivering over half of all views.

The Guardian called the result "what you get when you let people with excellent taste curate a streaming service." That line is the whole job in a sentence.

Most people I work with aren't short of material — a back catalogue of episodes, a report from last week, a Google Drive nobody's opened in months. What they're short of is a way through it, and a point of view on what matters most. The lever isn't making more. It's making more from what you've already made.

Brands I've worked on

Channel 4 E4 All 4 BBC Radio 1 BBC Radio 1Xtra Black Mirror Misfits The Inbetweeners Derren Brown

Partners

A studio of one isn't a limit.

"A studio of one" sounds like a constraint. It's the opposite. The judgement — what to surface, what to cut, what people will actually stop for — is human, and it's mine. AI is what lets one person deliver that judgement at the scale of a team: the rigour of an agency, the economics of a studio.

And when a project needs more than one pair of hands, I bring in people I've worked with for years.

Putting audiences at the heart of your brand

Every Red Slash project starts with the audience, and I build that thinking into every brief. When a project needs to go further — richer data, a full audience strategy — I work with Audience Strategies, a consultancy I've worked alongside for years.

They turn audience data into growth strategy for some of the biggest names in media, entertainment and rights. The richer the context going in, the sharper the creative coming out.

Audience Strategies
What they do →

Built by people who operationalise AI

The approach behind Red Slash wasn't cobbled together. It was built with Steadman — a consultancy that helps organisations adopt AI in ways that actually stick. They're behind the methodology and the operational rigour that lets one person work at this level.

If your ambitions go beyond a website — if you're thinking about how AI could change how your team works — they're who I'd point you to. Anti-hype, human-first, and genuinely expert.

Steadman
How they work →

Get in Touch

Tell me what
you've made.

I'll tell you honestly whether I'm the right person for it — and what I'd do with it.

hello@redslashstudio.com

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